Elaine Kaufmann
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Card #7 (remnants of installation), 2005, front of printed card, 5.5" x 4.25"
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Atopia is a series of eight cards given to MoMA visitors during its free admission evening. These cards encouraged MoMA visitors to notice art experiences in between those labeled by museum staff. Each card included a photograph and description of a found moment at the museum, works akin to those consciously exhibited by the museum but much more modest in scope. These cards served as a gallery guide that directed visitors to the pictured works and invited similar investigations.